Branding Your Company with Blogging

Name branding is an essential requirement of choosing and keeping your company name. Branding is also important when considering how to package your next product, what name to give it, and how to market it.

The process of branding can be as simple as choosing between stars and stellar when labeling a product. Or it can be as complex as choosing what colors can best convey the worth and mission of your company. If you play your cards right, your company image can stick indelibly in your prospective customer’s minds, and you can have them coming back for more.

Branding is a huge issue in Internet marketing since the Internet is an environment driven by visual impressions. The most beautiful websites gather the most visitors; the most educational websites, even with all their authority and worth, can go unnoticed when they are not well-designed or easy to navigate. Even website text has to be methodically arranged in a customer-friendly manner. Non-serif texts are preferred over serif texts. Colors need to be matched against a background, with dark text over light backgrounds preferred, and text size needs to be easy to read.

Branding your business can be easier if you use blog software and maintain it. It has also been found that utilization in designing simple web pages, creating online newsletters, and even keeping prospective customers updated about the activities, products, and services of a business. Keeping a blog also gives you the opportunity to reach out to customers. Many blog software packages include the ability to leave comments or give instant feedback on a blog page, which can make your blog appear much more people and customer-friendly.

If you are interested in using blogs to brand your company online, then you have to know your company thoroughly first. What are your goals? What’s your mission and vision? Are you offering products that will last through the long term, or are you making products that will be updated regularly? Are you offering services, which can be carried out only online, or are you offering services that will occur in your brick-and-mortar store? How much time and money are you willing to invest in updating your blog?

As soon as you have all these details, you can design your blog to suit your company’s needs, and to brand it online. The key to successful branding is to create an image that will be remembered and that will allow easy recall. Use your prospective customers’ visual memory when designing your blog site and choosing your layout and colors. The first thing that customers will remember, along with your name, is your logo. Use your logo colors in your blog site, and design your upper banner line or masthead so that it contains your company logo and name.

The world of Web 2.0 is a paradigm that describes the interactivity of today’s Internet. People now go online not so much to do research but to let their voices be heard and to interact with others. Give your prospective customers a chance to have their say by installing communication software or programs on your blog. These include items such as a guestbook, a testimony board, a forum, or comment boxes. This can let your customers voice their opinions and give you feedback about your products and services.

Interactivity, however, also comes with a price. You’ll want such interactive environments moderated and guarded closely simply because they can certainly be dominated by spammers or flamers or anyone who wants to destroy your company. Farfetched as it might sound, online forums are afflicted by such people and have to be constantly watched so that other forums or group members are not offended. Do exactly the same for your blog. Let your customers have their say, but take out any post that appears to be malicious and not constructive in intention.

Although this can appear like censorship, you must remember that, as in the real world, Internet communication has its limits. Slander and malice don’t have any place on your site, so state your position clearly and make sure that your prospective customers understand if their comments are not accepted or if they are banned. This can be done by posting editorial guidelines or a set of conditions and terms on your site and by asking prospective customers to read them prior to creating comments on your blog.

Lastly, update your blog constantly. Do not stop at just showcasing your products and services or explaining your company name but also post information that may be crucial to your prospective customers. If you are in the jewelry business, give daily tips on how to maintain the shine of silver jewelry. If you are in real estate, give daily tips on how to pick the best houses for a person or family’s needs. Always show customers how much you care, and they will remember you for your consideration.

Branding is not a new concept, and it requires only a good understanding of people’s tastes and your market’s whims. That said, participate in branding only after you have studied your market completely and after you have truly determined and embraced your company’s aims and vision. If you can take advantage of the best of the blogging arena, you can brand your company online and see your profits soar.

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