Twitter and LinkedIn announce partnership

According to the New York Times, Twitter and LinkedIn have agreed to a partnership that will allow LinkedIn users to bring their tweets to the popular professional social network.

Adding Twitter updates to LinkedIn makes the site more dynamic and is a good move for both companies. For political and advocacy organizations, this is important because it will give LinkedIn a more prominent role as an aggregator and channel to reach potential donors. According to the NYT article:

LinkedIn’s 51 million members will now be able to send status updates — such as the fact that they are looking for an analyst on a certain topic, or posting a job opening — to Twitter on a case-by-case basis, and vice versa. People will also be able to add a section to their LinkedIn profile that contains their most recent tweets and view other people’s tweets when searching LinkedIn.