Landing Page Tips For Quick Opt List Growth

landing page

opt-inIf you have an online business, your opt in page should be your most important marketing asset. To grow your opt list, and your business, you need a fast and easy way for visitors to join your list. Opt in pages exist for only one purpose, that is, to turn as many website visitors as possible into customers.

First and foremost; definitions: a squeeze page, landing page, lead capture or opt in page is named as such because its primary goal is to squeeze the name and email.

Do you want to know the secrets of how to set up an opt in page that draws in thousands, or perhaps millions of subscribers? It is one thing getting people to your opt in page or website and another thing getting them to submit their details to join your opt list. You can only say that your opt in page is effective if it converts your visitors into customers.

  1. Opt in pages are very basic to design but if you’d prefer a web designer will do one cheap.
  2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.
  3. Have no links in your opt in page: links here serve as nothing more than a reason to leave the page. Studies have proven that every link you have halves your traffic; why give your visitors a reason to leave?
  4. As I’m always saying; test whatever you do online; there is no exception when it comes to the opt in page; test it; in fact keep testing it until you are completely satisfied that it is at its optimum. I find google web optimizer a very good way of testing. What this allows you to do is run more than one page under the same domain name; traffic is then split equally between the pages and from this you can see which converts best.
  5. Sometimes an ethical bribe such as a free ebook can encourage subscription.
  6. Also adding video to an opt in page not only gives the prospect information in a visual manner, but hearing a real person.
  7. As with everything online test and see what comes out most effective for you in growing your opt list.

Once you have your opt in page online you’ll need to test it by sending traffic to it.

 

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